The power giant Tata Power which is a part of one of India’s largest conglomerates, the Tata Group has put a step towards its much-appreciated effort to uplift the rural entrepreneurs has launched saheliworld.org, a market place that offers a wide range of products ranging from apparels and handicrafts to dairy, herbal and agricultural items.
Also, as a contribution towards encouraging domestic production and supply it will also offer COVID-19 essentials that will be made by self-help groups and farmers.
The product line also includes embroidery by Tata Power’s Gujarat based Rabari artisans who are known around the world for their use of mirror work and bold thread designs that are colorful and have a delicate stitch.
The platform is first of its kind as it brings together work from across the nation that includes items from artisans of Jharkhand to produce from women SHGs and farmers of Maharashtra thereby proving to be an innovative approach to provide employment opportunities to rural communities across the length and breadth of the nation.
It is a platform that aims at providing financial independence to farmers and women that can empower them for life. The group currently has an engagement across 16 states of India empowering over 14,000 women.