Bollywood star Riteish Deshmukh and Genelia are about to launch their new venture “Imagine Meat”, based on the plant based meat products. Being one of the most watched developments in the food space, it has been gaining popularity all over the world as it deals with several human aspects such as it is said to be more environment friendly and healthier alternative to the actual meat. As the products have been finding space too often on the restaurant menus in the developed nations like USA and the European countries, the quest to deliver such products have also been started in countries like India. Imagine Meat will be the latest venture to step in this segment in India and are expected to roll out their first product by the fourth quarter of the year.
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