Verizon joins Facebook ad Boycott | Arriba Trends

Verizon joins Facebook ad Boycott


Verizon, the US telecom operator, has turned to be the latest major company to remove the Facebook advertisement.

The company is believed to be the highest advertiser. It has joined Ben and Jerry’s and other firms that are boycotting social media advertising. The reason behind it is the company’s over handling of the controversial posts.

It is one of the big advertisers to back the Stop Hate for Profit campaign.

Facebook’s brands on social media also include Instagram and Whatsapp.

A spokesperson of Verizon told BBC, as quoted “Our brand safety standards have not changed. We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners.

After this, the Vice President of Facebook’s Global Business Group, Carolyn Everson, said that they respected the decision of the brands and focused on the important work of removing hate speech. He further added, the main focus of the company is to have a conversation with the marketers and to enquire about how they can work together to be a good team.

According to reports, the company last year attracted a revenue of almost $70bn (£56bn) from advertising.

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