BYJU'S in deal with ICC till 2023 | Arriba Trends

BYJU’S in deal with ICC till 2023

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India’s largest EduTech Company BYJU’S has collaborated with the International Cricket Council (ICC) as their global partner for the three-year term starting from 2021 to 2023.

Being the global partner, BYJU’S has secured the extensive invenue, digital and broadband rights across all ICC events. The brand will also be playing a key role to enhance engagement with the cricket fans through its innovative solutions. The forthcoming big ICC event includes the ICC Men’s T20 World Cup in India and the ICC Women’s Cricket World Cup in New Zealand.

Chief Executive of ICC, Manu Sawhney said,” BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership”.

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